About the MANifesto

Contrary to the common misconception that in order to be better dressed, you have to dress more formally, one can look just as capable and pulled together in casual attire as you can in suiting.

This is accomplished by mirroring the attributes, like the fit, choosing more refined pieces, and incorporating layering and accessories.

It’s also not difficult to achieve on a modest budget. The MANifesto was created to guide you through the mystery of casual style with grace and swagger. To make it as easy as possible for you, Emmi Sorokin, national men’s image consultant and founder of It’s a Man’s World Image Consulting has distilled her years of dressing men for personal and professional success into 4 bite-size pieces.

This 4 part formula builds on itself, it’s a natural progression of style evolution, just like early primates developed opposable thumbs over time to become increasingly skilled. As you nail each part you’ll become increasingly attractive and confident so let the leveling up begin.

1. Fit = Foundation of great style. Without it, NOTHING works.

2. Distinction = Selecting pieces of merit, never bland and never flashy.

3. Layering = Where you get the bulk of your individuality from, sets you apart for the right reasons. 

4. Accessorizing = The crowning touches that make you legend.